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ABOUT JABLUM

Up in the lofty Blue Mountains of eastern Jamaica, where daybreak must sift through the early morning mist, lies Mavis Bank, a small rural town. This is the home of Jamaica's exalted black gold, the location of the Mavis Bank Coffee Factory, the domain of the world's beloved Blue Mountain coffee, Jablum.

The Mavis Bank Coffee Factory was built on just five acres - or just over 2 hectares - of land in 1923, when Victor C. Munn, an English planter and processor, established what would become a family business for generations.

Mavis Bank remains a place where time seems to stand still. It is a corner of the world where modern conveniences sit quietly amidst unspoiled terrain, where simple sounds and the slightest temperature changes are amplified. Favoured by the ultimate combination of the ideal altitude, mineral-rich soil, gentle cloud cover, mountain shade and ample sunlight, the berries grown in the Blue Mountains take longer than others to mature. More time, some claim, for its rich flavour and aroma to develop. More time, others argue, for its signature character to evolve. Mother Nature does play favourites after all.